“It’s like going to see a podiatrist and he pulls one of your teeth,” she said.
Kelly, who owns A New Leaf Coaching, said having a coach can be the extra bit of accountability that helps people reach their goals and become more aware of their actions.
While there are different styles, all professional coaches have to follow 11 core competencies, Kelly said. Professional coaches have to meet ethical guidelines and professional standards, establish an agreement, establish trust and intimacy with the client, have a coaching presence, listen actively, question, communicate directly, create awareness, design actions, plan and set goals, and manage progress and accountability.
Kelly, who mentors other coaches, said her clients are primarily federal executives. She was a leadership trainer for the government starting in 1992. In 2004, she was sent to the U.S. Department of Agriculture training center in Frederick for her government job, in which she learned about coaching.
“I had no idea what coaching was and I thought I would listen to people complain all day,” she said. “After a couple of years, I liked it enough to start my own company.”
She started a quarterly coffee between coaches in Frederick — which Vismans has continued — where they meet and share ideas.
She said there is a variety in the type of coaches in Frederick, from spiritual coaches to life coaches to organization coaches. All have a a common goal in their practice: establish a partnership with their clients.
“And that’s the very definition of coaching,” she said. “If at all times we are partners, we don’t lead, we don’t push clients to a certain course of action. We really are partnering and listening.”
Kelly said she’s seen an increase in the number of coaches since she started the business in 2005.
“It’s just become more known,” she said. “It’s more known as a profession.”
The International Coaching Federation released a study in July 2016 that showed there are approximately 53,300 coach practitioners worldwide. Among the 90 percent of the respondents with active clients, the average annual revenue from coaching is about $51,000.
The survey estimated 2015 global revenue from coaching at $2.4 billion. That’s a 19 percent increase from the 2011 estimate, published in the 2012 Global Coaching Study.
Vismans has been marketing one of her upcoming workshops “What’s your superpower?” as a powerful way to begin the new year.
Vismans said she helps clients determine their top values, which helps people make decisions in line with those values. She believes everyone needs a coach and she has her own. She said she’s determined that her values include freedom of expression, freedom of choice and having a positive influence on others.
One of her most powerful questions is to help people determine things in their life by considering “What do you want?” Then, she said, she digs deeper.
“It’s not about the ‘he said, she said,’ but it’s about the story behind the story, what drives you, what motivates you to do this and not do that,” she said.